The art of getting the search engines to recognize you as one of the top 10 resources for your industry is the goal of any Search Engine Optimization marketing plan. What does it take to get to the top? That's a loaded question and what we do at WebBizClicks.com is to answer that question through our SEO program.
#1 you must be unique in your content. That extends beyond the design. The design can be a duplicate or unattractive or the best design you have ever seen online. It doesn't matter. What the search engines look at more than anything else is content.
#2 the titles on your website are important. It's what the search engines index and what the searchers see when they review the results. It's important that your titles tell them what they will see if they actually click to view your site.
#3 keep the descriptions accurate for that page. The description also gives the quick 30 second elevator pitch to the searcher. It shows up on the Search Engine Results Page (SERP). It's one more reason why someone will click on your link verses your competition.
#4 your domain name can help. Everyone can't own the same domain. So if you happen to get a domain that tells the search engines exactly what you do, you will increase your chances of getting high rankings. It does get the attention of the search engines. BUT, you must understand rule #1 to make rule #4 work for you. Everything must match up as they look closer and closer at who you are as a company. It's like turning over a play with instant replay. After further review, they can determine that you are not what they originally thought you were.
#5 Links back to your site from other sites is very helpful for top search results. It's like being the popular kid in school. The more popular you are the more people hang out with you. This simply sends a signal to the search engines that you could have more content to help their searchers for your specific subject.